
Bold Ideas.
Clear Messages. Real Impact.
Helping associations and nonprofits break through the noise with strategy, clarity, and results-driven execution.
Marketing
Membership
Communications
Real Results, Not
Just Buzzwords
$100K
In Kind Trade Media
15%
Reduction in
Abandonment
$500K
Increase in Email Opens
30%
Increase in Profit
Margins
2
Fractional CMO Gigs
10
Team Restructures
10–15%
Increase in Email Opens
20%
Acquisition of New
Membership Tier
Cut Through The Noise With Purpose
Association CMO integrates seamlessly with your team to take on your toughest marketing, communications, and membership challenges. We apply a focused three-step process: data, solutions, and results—to meet your most urgent needs and drive measurable ROI through both long-term strategy and timely execution. Whether you need a fractional CMO (“M” for membership, marketing…or both) or real-time project support, we are your one-stop shop. Let’s connect today!
Expertise
From Strategy to Execution... & Everything in Between
Marketing (& Communications)
Strategic Leadership & Planning
Marketing strategy, brand positioning, budgeting, P&L oversight, performance tracking, and executive-level leadership to include acting as your fractional CMO and serving in interim roles.
Creative & Content Development
Copywriting, scripting, editing, content management, and message development across formats, channels, and platforms, including both print and digital.
Campaigns & Channel Marketing
Multichannel and personalized marketing campaigns, email and newsletter creation, A/B testing, SEO/SEM, social, paid/earned media, and direct response to activate, engage and grow revenue.
Customer Journey & Conversion Optimization
Persona development, journey mapping, offer creation, upsells, pricing strategy, and behavioral insights to drive engagement and ROI.
Execution & Communications
Event and product marketing, public and stakeholder communications, vendor management, website/e-commerce oversight, and automation for seamless delivery.
Membership
Membership Growth & Retention
Acquisition strategies, renewal campaigns, retention programs, lifetime value analysis, and membership category development including pricing and upsells.
Onboarding & Member Engagement
Personalized onboarding, benefits management, journey mapping, and ongoing engagement to maximize member satisfaction and loyalty.
Operations & Staffing Support
Call center and chat management, interim staffing, coaching, management, and operational oversight to ensure smooth membership experiences.
Communications & Campaign Management
Campaign creation, copywriting, testing, and deployment across inbound/outbound channels with messaging tailored for member acquisition and renewals.
Data & Performance Insights
CRM management, workflow automation, dashboard creation, tracking, reporting, and continuous assessment to optimize membership growth and retention.
Clients
Who Choose Us
Their Words, Not Ours
Leadership
Brains, Guts & BIG Ideas
Steven M. Mandurano, MBA, CAE, CNP
Founder & CMO
Steven Mandurano is a leader in association and nonprofit marketing, membership, and communications. For nearly 20 years, he has specialized in omnichannel and direct response marketing, while delivering measurable results for a multitude of small-to-mid size associations. Steven’s focus on offer creation and testing, and traditional, digital, inbound, content, multichannel and brand marketing initiatives has led to an increase in lead generation, membership and conference sales, engagement, and brand awareness.
Steven’s tenure has largely been with smaller corporations, nonprofits, membership, and trade associations, and most recently Steven led the direct response marketing initiatives accounting for nearly 90 percent of organizational revenue and generating $6 million, to include a membership upsell pilot grossing $1 million.
Steven holds an MBA in Marketing, a certificate in Design Led Thinking, is a Certified Association Executive (CAE) through the American Society of Association Executives (ASAE), a Certified Nonprofit Professional (CNP) from the Nonprofit Leadership Alliance, and has previously served on both the ASAE Marketing and Membership Professionals Advisory Councils.
Publications
Top 5 Membership Recruitment Traps, LinkedIn
Should You Offer Unlimited PTO?, Associations Now Plus
Four Ways to Succeed With Direct Response Marketing, Associations Now Daily News
Recognitions
40 Under Forty Award Recipient, 2018 (Association Forum)
Tabbie Award, 2016
MarCom Award, 2014, 2015 & 2016
Top Nonprofit Award, 2019 & 2020 (GreatNonProfits.org)
Great Minds Think With Us
Marketing Strategist
Marketing Coordinator
Project Coordinator
Graphic Designer
Graphic Designer
Media Strategist