Bold Ideas.

Clear Messages. Real Impact.


Helping associations and nonprofits break through the noise with strategy, clarity, and results-driven execution.

Marketing

Membership

Communications

Real Results, Not
Just Buzzwords

$100K

In Kind Trade Media

15%

Reduction in
Abandonment

$500K

Increase in Email Opens

30%

Increase in Profit
Margins

2

Fractional CMO Gigs

10–15%

Increase in Email Opens

20%

Acquisition of New
Membership Tier

Cut Through The Noise With Purpose

Association CMO integrates seamlessly with your team to take on your toughest marketing, communications, and membership challenges. We apply a focused three-step process: data, solutions, and results—to meet your most urgent needs and drive measurable ROI through both long-term strategy and timely execution. Whether you need a fractional CMO (“M” for membership, marketing…or both) or real-time project support, we are your one-stop shop. Let’s connect today!

Expertise

From Strategy to Execution... & Everything in Between

Marketing (& Communications)

Strategic Leadership & Planning

Marketing strategy, brand positioning, budgeting, P&L oversight, performance tracking, and executive-level leadership to include acting as your fractional CMO and serving in interim roles.

Creative & Content Development

Copywriting, scripting, editing, content management, and message development across formats, channels, and platforms, including both print and digital.

Campaigns & Channel Marketing

Multichannel and personalized marketing campaigns, email and newsletter creation, A/B testing, SEO/SEM, social, paid/earned media, and direct response to activate, engage and grow revenue.

Customer Journey & Conversion Optimization

Persona development, journey mapping, offer creation, upsells, pricing strategy, and behavioral insights to drive engagement and ROI.

Execution & Communications

Event and product marketing, public and stakeholder communications, vendor management, website/e-commerce oversight, and automation for seamless delivery.

Membership

Membership Growth & Retention

Acquisition strategies, renewal campaigns, retention programs, lifetime value analysis, and membership category development including pricing and upsells.

Onboarding & Member Engagement

Personalized onboarding, benefits management, journey mapping, and ongoing engagement to maximize member satisfaction and loyalty.

Operations & Staffing Support

Call center and chat management, interim staffing, coaching, management, and operational oversight to ensure smooth membership experiences.

Communications & Campaign Management

Campaign creation, copywriting, testing, and deployment across inbound/outbound channels with messaging tailored for member acquisition and renewals.

Data & Performance Insights

CRM management, workflow automation, dashboard creation, tracking, reporting, and continuous assessment to optimize membership growth and retention.

Clients

Who Choose Us

Testimonial Slider
★ ★ ★ ★ ★

Steven is highly organized and regularly presents a wide range of high-impact options that make it easy to move ideas into action. He’s a tremendous thought partner, smart, strategic, and always focused on what will work best given our goals and budget. I’d strongly recommend Steven if you are looking to scale for impact.

Robin Shadle

Executive Director

Lamaze International

★ ★ ★ ★ ★

We partnered with Steven as our fractional CMO for more than six months, and the difference he made was both immediate and lasting. He led with smart, data-driven strategies that elevated our member engagement and brand visibility. Association CMO’s rare ability to bridge day-to-day marketing activation with high-level brand communications was a critical asset to our early success.

Garet Turner, CMP, CAE

CEO

Arizona Pharmacy Association

★ ★ ★ ★ ★

“Steven brought both strategic insight and practical expertise to FBLA’s marketing and communications efforts. He guided us through a thoughtful audit, identifying opportunities to better engage our partners and align with the needs of our growing membership. Steven was also instrumental in supporting our search for a new head of marketing and communications, helping us define the role, evaluate candidates, and ensure a smooth transition. His ability to blend big-picture vision with actionable steps made a meaningful impact on our organization’s capacity to connect, communicate, and grow.”

Jennifer Woods

President & CEO

FBLA

★ ★ ★ ★ ★

When our Society needed to update the messaging around our membership value proposition, we turned to Association CMO. Steven helped us communicate member value, simplify our message, and better connect with prospective members -- all while completing the project under budget and ahead of schedule!

Kevin Mlutkowski, CAE

Director of Marketing & Communications

Society of Fire Protection Engineers

★ ★ ★ ★ ★

“Steven was such an asset to our team! His laser-like focus enhanced the remit for which we retained him and his commitment, “all-hands-on-deck” attitude, and ability to integrate with a small team was a morale and productivity boost. In a short amount of time, he was able to digest raw and nebulous information, enhance our processes, and generate new and viable contacts with the accompanying sales material.”

Courtney Doggart

President

Network 20/20

★ ★ ★ ★ ★

Steven is well-versed in the challenges many nonprofits face and helped the association deliver a consistent brand image and message. Steven possesses the unique ability to think both strategically and tactically. He takes time to understand the desired results to identify effective solutions while maintaining a keen focus on execution and calls to action.

Debra Grommons

Former COO

GAMA/FINSECA

Their Words, Not Ours

Leadership

Brains, Guts & BIG Ideas

Steven M. Mandurano, MBA, CAE, CNP

Founder & CMO

Steven Mandurano is a leader in association and nonprofit marketing, membership, and communications. For nearly 20 years, he has specialized in omnichannel and direct response marketing, while delivering measurable results for a multitude of small-to-mid size associations. Steven’s focus on offer creation and testing, and traditional, digital, inbound, content, multichannel and brand marketing initiatives has led to an increase in lead generation, membership and conference sales, engagement, and brand awareness.

Steven’s tenure has largely been with smaller corporations, nonprofits, membership, and trade associations, and most recently Steven led the direct response marketing initiatives accounting for nearly 90 percent of organizational revenue and generating $6 million, to include a membership upsell pilot grossing $1 million.

Steven holds an MBA in Marketing, a certificate in Design Led Thinking, is a Certified Association Executive (CAE) through the American Society of Association Executives (ASAE), a Certified Nonprofit Professional (CNP) from the Nonprofit Leadership Alliance, and has previously served on both the ASAE Marketing and Membership Professionals Advisory Councils.

Publications

Recognitions

  • 40 Under Forty Award Recipient, 2018 (Association Forum)

  • Tabbie Award, 2016

  • MarCom Award, 2014, 2015 & 2016

  • Top Nonprofit Award, 2019 & 2020 (GreatNonProfits.org)

Great Minds Think With Us

Betty Tekle

Marketing Strategist

Nel Israel

Marketing Coordinator

Diane Domingo

Project Coordinator

Ashley Thorpe

Graphic Designer

Alex Moreno

Graphic Designer

Josh Birch

Media Strategist